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Marketing

Discovery Calls & Effective Questioning

A discovery call is where a sale is won or quietly lost.

📊 Beginner 🌐 English
Created by hello@cppl.com.ng

What you'll learn

✓ Explain what a discovery call is for, and why it is diagnosis before pitch
✓ Prepare in ten minutes with one clear objective and a short question list
✓ Open a call by stating purpose, time and agenda
✓ Use the Question Ladder: situation, problem, impact and outcome
✓ Choose between open, probing and closed questions, and avoid leading ones
✓ Ask impact questions that reveal what a problem costs
✓ Listen actively, using silence, paraphrasing and follow-up questions
✓ Qualify an opportunity and agree a specific next step with a date
✓ Write a short follow-up that records what was agreed
📚5 lessons
🧠5 quizzes
⏱2h 10min
🏆Certificate of completion
📱Mobile & desktop access
♾Full lifetime access

Description

A discovery call is where a sale is won or quietly lost. The questions you ask decide whether you understand the real problem or simply pitch into a guess. This course gives you a clear, practical structure for conversations that lead somewhere. Across five short modules, you will learn what discovery is for, how to prepare in minutes, how to climb the Question Ladder from situation to outcome, how to listen for what is really being said, and how to qualify the opportunity and agree a next step. Each module ends with a practical activity and a knowledge check, so you can apply the method to your next call straight away.

5 sections • 5 lessons • 5 quizzes • 2h 10min total length

▶ Module 1
▶ The Role of Discovery 🔒
🧠 Quiz 🔒
▶ Module 2
▶ Preparing For the Call 🔒
🧠 Quiz 🔒
▶ Module 3
▶ The Question Ladder 🔒
🧠 Quiz 🔒
▶ Module 4
▶ Listening And Reading The Conversation 🔒
🧠 Quiz 🔒
▶ Module 5
▶ Qualifying, Closing And Following Up 🔒
🧠 Quiz 🔒
hello@cppl.com.ng
hello@cppl.com.ng
Discovery Calls & Effective Questioning
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This course includes:

  • 📚5 on-demand lessons
  • 🧠5 quizzes to test your knowledge
  • ⏱2h 10min of content
  • ♾Full lifetime access
  • 📱Access on mobile & desktop
  • 🏆Certificate of completion
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