Value-Based Selling & ROI Communication
A five-module course on selling results, not features
What you'll learn
Description
Buyers, especially finance teams, do not buy features. They buy results they can measure. This course teaches you to sell on value: find what matters to the buyer, put a figure on it, and present it in terms a finance leader will trust.
Across five modules you will turn features into buyer value, quantify the cost of doing nothing, build a clear ROI case and communicate it with confidence. Every module uses the same practical example, a distribution company with 40 vehicles considering route-planning software, so you can then adapt the method to your own products and buyers.
5 sections • 5 lessons • 5 quizzes • 1h 30min total length